With over four decades of hands-on experience, Flora Backer continues to lead the way in loungewear and the bridal lingerie industry.
Flora Nikrooz-Backer began her lingerie career in 1983 when she founded her namesake company, Flora Nikrooz. Throughout the 1990s, her designs became a staple for bridal lingerie, furthering international growth. In 2016, Flora had a new vision: to revitalize classic elements of lingerie and bridal, this time for the modern woman. Taking inspiration from her daughter Rya, Flora concluded her time with her namesake brand and Rya Collection was born, where she currently works on 5th Avenue in New York City.