Students crave a tangible connection to their institution. School merchandise signals pride, dedication, and belonging. There is a sense of achievement that comes with representing your institution. It is a badge of honor. As a graduating student of FIT, I decided to create a line of merchandise that the college deserves. Designed with utility and comfortability in mind, the line offers what people want: clothing that feels good and is good.
Photographer: Wonjun Kim
Model: Yoojin Min, Brendan Oneil
California
Sportswear
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