What’s the Rush?
This collection aims to reinstate people’s commitment and evolving relationship to their wardrobes through visible signs of well-deserved wear and tear, such as mending and color fade, which showcase the wearer’s physical dependence on the garments. What’s the Rush? honors the lasting, intimate connection between wearer and garment, finding beauty in the commitment to longevity and imperfection.
Credits
Photographer: Brad Zubek, Neige Giacalone
Model: Patricia Muniz Villanueva
Ellie Reed
Jacksonville, Florida
Sportswear

