FIT Future of Fashion 2024

HTML 72 77

A model stands against a concrete wall wearing a khaki waxed cotton coat with logo embroidery and structured box pleats, layered with a sleeveless leather vest. Black wool trousers and a leather tote bag complete the look, combining tailored detail with sculptural volume.

Look 1: Logo-embroidered khaki box-pleated coat with leather vest, wool pants, and leather tote bag

Side view of a model walking in front of a concrete wall, wearing a khaki waxed cotton coat layered with a black leather vest. The look is completed with wide wool pants, a flowing belt, and a large structured leather tote bag held at the side.

Side view of Look 1

A model standing, posed against a concrete wall and wearing a high-neck warm gray hooded pullover jacket. Only the eyes and forehead are visible, while the garment forms a sculptural silhouette over a shirt and skirt with visible harness straps connected to the oversized vest/bag piece.

Look 2: Structured waxed cotton hooded pullover, skirt with oversized vest that functions as a bag

A model standing, posed against a concrete wall, wearing a crisp white poplin shirt with a logo tie and voluminous waxed cotton skirt. The look is completed with a harness-attached oversized vest/bag piece, styled without the hooded outer layer to reveal the sculptural silhouette.

Front view of Look 2, without the hooded piece

Close-up view of a model wearing Look 2: A khaki waxed cotton coat featuring box pleats, a high collar, and a front flap with logo embroidery. The waist is cinched with a black belt, and the leather vest is removed to highlight the coat’s construction details.

Close-up of Look 1: Box-pleated waxed cotton coat with belt, worn without the leather vest

HTML 72 77 is a collection set in a future society shaped by quiet totalitarianism. People live under systems disguised as freedom, divided by class, controlled by belief. There are no visible chains, only obedience built through ideology. The collection uses garments to portray characters from each class, revealing how control seeps into daily life. It is a critique of modern society, layered with social and religious satire, where power hides behind order, and faith becomes a tool of control.

Credits

Photographer: Solomon Lee, Yeajin Lim
Model: Isaiah Santana, Jessie Lei

Hyungmin Lee

Hyungmin Lee

Seoul, South Korea

Sportswear

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