Catherine Treff

Macy's Capsule Collection Judge
Design Director, Special Projects and Collaborations, Macy’s

Catherine  Treff
As a Creative Design Director & Concept Designer Catherine has been building brands and designing experiences for more than 15 years. She excels at bringing white space opportunities to life by applying lateral thinking to navigate through challenges.
With a primary focus on creative strategy, brand, conceptual design, and product ideation her business sense solutions are multifaceted. Having lead teams over a range of brands, lifestyles and product categories within the apparel market has afforded a breadth of experience within her portfolio. Her enthusiasm is equaled whether working with start-ups, designer brands or multibillion-dollar commercial retailers. With a reputation for managing with calm intelligence, motivational vibrancy, and fun energy she positively collaborates with teams across all channels.

Catherine has a driving passion for mentorships and regularly dedicates herself to programs which encourage youth leadership and design teaching.

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