Zuccarini’s penchant for curating experiences surrounding desire & intimacy began when she co-founded the luxury brand, Kiki de Montparnasse in 2005. As Creative Director she executed an iconic collection of lingerie, ready-to-wear, and leather accessories. The brand launched with an immersive retail flagship in Soho, New York and later opened stores in LA and Las Vegas.

In 2012, she founded Fleur du Mal, a luxury lingerie, ready-to-wear, and. Its name, derived from the title of a collection of poems by Charles Baudelaire, speaks to the unique duality of its spirit: beautiful, elegant garments with a playful, mischievous side as well, allowing women to explore the full spectrum of their sexuality in every moment of their lives. Zuccarini is constantly thinking about the emotion attached to lingerie, and her goal is to create products that make women of all ages and sizes feel their best while getting dressed and undressed. She understands that if a woman feels powerful and seductive in her undergarments, it can transform the way she moves through the world.

Zuccarini's designs have been featured in top fashion publications around the world, and her brand has been worn by everyone from Rihanna to Gigi Hadid.