She excels at bringing white-space opportunities to life by applying lateral thinking to navigate through challenges. With a primary focus on creative strategy, branding, conceptual design, and product ideation, Treff’s business solutions are multifaceted. She has brought her depth of experience to a vast range of brands, lifestyles, and product categories within the apparel market, and brings equal enthusiasm to all her projects, whether working with start-ups, designers, or multibillion-dollar commercial retailers. Treff is passionate about mentorships and dedicates herself to programs that support youth leadership and design education.