The story behind his eponymous brand is the epitome of the American dream: born from humble beginnings, Tahari arrived in New York from Israel in 1971 with less than $100 to his name. Not long afterward, his innovative spirit led to the popularizing of the iconic tube top, and the rest is history. Since opening his first boutique on Madison Avenue in 1974, Tahari has been a trailblazer in the fashion industry. His first collection, which debuted at Studio 54 in 1978, captured the essence of the disco era with flirty dance dresses and stylish blouses. Today, Tahari continues his legacy, offering timeless and sophisticated pieces that empower women to express their individual style with confidence.